The School of Management, the Sustainability and Entrepreneurship Research Center (SERC), and the University of North Carolina at Chapel Hill (UNC) have organised "A Partnership for a University of North Carolina at Chapel Hill Burch Field Research Seminar focused on Public Health, Entrepreneurship, and Food Systems" project from 22 to 29 June 2024 at MFU and Chiang Rai province. This project is held under the collaboration between Mae Fah Luang University and the University of North Carolina at Chapel Hill. There are 20 students and two professors from UNC joining the programme.
The opening ceremony held on 24 June 2024 featured the remarks by Dr.Piyatida Pianluprasidh, the Dean of the School of Management, followed by two special lectures: "Mekong River Issues" by Asst. Prof. Dr. Apisom Intralawan and "Akha and Coffee Plantation in the Highland Areas of Chiang Rai" by Dr. Sawang Meesaeng.
During the programme, participants from UNC are visiting local communities in Chiang Rai to learn from founders and business leaders about some of the successes and failures of existing social enterprises. The skills students have learned will be of benefit in a variety of future careers that require careful listening to identify the root causes of health/social/environmental problems and collective design and testing of solutions designed to have a sustainable beneficial impact.
