Management Student and Lecturers Win Awards in the National Research Conference 2021

     Mae Fah Luang would like to congratulate a student and lecturers from the School of Management for receiving the awards in the National Research Conference 2021: NRC2021 Business Beyond the Pandemic organized online by Mahasarakham Business School, Mahasarakham University on 21 August 2021.

     Dr.Dej-anan Bungkilo, Dr. Chatrudee Jongsureyapart and Mr. Siroj Anomasiri, lecturers from the Department of Accounting won the Excellent Paper Award for their paper entitled “Transforming Cost Centre to Value Creation Centre: The Case of Accounting Shared Services Centre of the Siam Cement Public Company Limited.” This research is funded by Mae Fah Luang University.  

   Moreover, Ms. Chatchanok Jongphithaktham a Master’s degree student and Dr.Piyatida Pianluprasidh, a supervisor won the Excellence Award for their paper entitled “Integrated Marketing Communication and Customer Relationship Management Planning for Car Batteries Business: Case Study of Tata Battery Store In Chiang-Rai.”

     This conference aimed at disseminating knowledge arising from the research of students, faculty, and researchers, as well as to provide opportunities to exchange knowledge and experiences among academics in encouraging the creation of research and innovation. Additionally, the NRC2021 was co-hosted by the Faculty of Management Science, Kalasin University; Thailand National Sports University Mahasarakham Campus; the Faculty of Management Science, Rajabhat Mahasarakham University; the Faculty of Business Administration and Accountancy, Roi Et Rajabhat University and; the Faculty of Economics and Business Administration, Thaksin University.

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